The Internet represents exceptional value for money for businesses wishing to display information. For a fraction of the cost of print, radio or television, your vital business information is available to a massive audience. We can place your business, via your own web site, in front of  people for less than AUD$1.00 per day.

Your value for money extends far beyond traditional media, because unlike brochures, radio and television, your information stays in front of people longer. People can readily re-access your information and not have to look through rubbish bins or quickly write down details before an advertising spot disappears.

We certainly don't recommend you abandon your current advertising methods. We do recommend you incorporate your web presence into your current media. It's as simple as placing your web address on your stationery, business cards and relevant advertising spots.

Your information is available to people any time of the day or night.

With busy lifestyles, people require information quickly and conveniently. Nobody wants to drive to a physical location in the dark and pouring rain unless they really have to. The Internet allows people to access your information at home or the office at a time that suits them.

If you have ever dealt with international customers, you can identify with the problem of datelines. What is a convenient time for you in your country, is probably 2 AM for your customer. The Internet allows your international customer to do business with you at times convenient to both parties.

Your business effectively increases its trading hours by allowing people to do business with you after you close your shop doors. When you are finished for the day, your web site is still sending information, taking orders or making sales, simply and efficiently.

Two businesses working simultaneously, your physical location and your on-line location.

The Internet allows you to have two businesses for the price of one, your physical business and your virtual business. While your physical business is working, your on-line business is working as well. Your on-line business can provide information about your products and services or it can generate sales via E-commerce connections, just the same as your regular business.

The cost of running your on-line business is a fraction of the cost of running a normal business. You can integrate your on-line maintenance into your regular office procedure, or you can let us assist you for a fraction of the cost of regular staff.

You do have to maintain your on-line presence to maximise the effectiveness of your virtual business. If someone requests information, it would be business suicide not to respond, yet all to often businesses refuse to respond to enquiries. We can help with auto-responders that let people know their enquiry has been received.

Your web site can handle many customers simultaneously.

You may have the most massive, up to date shop in the world, but you are limited by the number of staff and physical space available to handle sales and enquiries. We all experience this dilemma when we are standing in long queues at super markets and busy department stores. The experience is frustrating for both staff and customers.

A web site allows many people to access information and sales areas at the same time. There may be many hundreds of people looking through your on-line information simultaneously and none of them are forced to wait. There may be many people from different countries and none of them have endured the airport customs drama.

The Internet will leverage your business to the widest possible audience, with the minimum of frustration for your clients.

A global market can see your business

Being part of the Internet means your business becomes part of the global village. This may not be important if your business is dealing with local area customers, but if your business, services, or products are relative to overseas markets, you have just hit the jackpot.

Again, your conventional advertising methods are significant to your success, but now you have the added advantage of Internet search engines registering your site. This allows your business to be accessed by people and businesses from all around the world. All this for a fraction of the cost of a global advertising campaign. Search engine registration is not always instant. It can take anywhere from 48 hours to 6 months depending on the search engine. It will happen and we will help with registration procedure to ensure your company ranks well in categories relevant to your business.

With a professionally designed site, overseas prospects will be very interested to see what your business has to offer. We will ensure that your content is displayed in an attractive and inviting environment and our representatives will work with you to ensure your information is correct and relevant.

If you have never exported product outside your own country, make sure you have the necessary knowledge and infrastructure to supply your customers. You will have to comply with customs regulations and be sure your products are adequately packaged.

The Internet can provide you with countless prospect leads that you would not normally have, so be prepared to deal with them as they arrive.

E-Commerce allows people to buy product at their convenience.

One of the most exciting aspects of the Internet is your ability to sell product or services using E-commerce. You are not limited by your physical location. You may have a shop in Queensland, Australia, but using the Internet you can easily sell to New York or London. Of course E-commerce is equally applicable to your local area. Imagine Mr Citizen  arriving home from another harrowing day at work, it's late, he's tired and tomorrow is his wedding anniversary and you guessed it, no present. He knows your company is on-line and can supply the gift he requires. A few simple mouse clicks and the transaction is complete. He's happy, his partner's happy,  you're happy and he won't have to spend a night outside with the wonder dog.

Flexibility in purchasing on the Internet means that your customers can access your information at a time that is convenient to them. Providing a service that is now expected of businesses worldwide will reward you.

An extract from an article recently published provides the example of a Sydney-based firm Bonds Couriers. Bonds Couriers is securing $100,000 of cost savings annually from a $50,000 e-commerce investment. With 40 staff and 170 couriers, Bonds is a mid-sized operator pitched against giants TNT and DHL. But the installation of a website in 1999 with online booking facilities has attracted a lot of new business.

From zero to 3% of customers using it in the first year, now 12% book online. For less than a $50,000 investment, Bonds saved $90,000 in the first year and more than $100,000 in the past year in reduced job-booking costs. Online confirmation, replacing Proof-of-delivery faxes saves $20,800 a year the report said.

On-line spending for the USA in 2000, was US$488.7 Billion, Australia spent US$5.6 Billion and Western Europe spent US$87.4 Billion on-line. (Forrester Research)

We can help with a variety of E-commerce solutions including customised systems for your organisation.

E-Commerce security.

Much has been said about E-commerce security since E-commerce became a buzzword. Large corporations trying to guard their slice of the traditional consumer market place, generated initial public scare campaigns. Since then, the large corporations have had to try to reverse their original stand due to loss of sales and tell the public that E-commerce is safe.

Without a shadow of doubt, it is safer to purchase over the Internet than to give credit card details in a phone conversation, mail order form or hand your credit card to a waiter or proprietor who removes the card from your field of view.

Internet security encryption is incredibly difficult to capture and de-cipher. If someone is prepared to spend many years chained to a network of super computers, they may or may not eventually have some success.

The truth is, more and more people are shopping on-line for a greater range or products and services than ever before.

Forrester Research predicts that in the next two years, on-line commerce will reach $6.8 trillion. This huge amount comprises Forrester's projection for both business-to-business and business-to-consumer transactions on-line. The analyst firm projects that while the United States and North America currently preside over the majority of on-line transactions, that will shift in the coming years as Asia and European nations become more active.

Easy E-mail contacts.

E-mail has revolutionised the way people communicate. If required, it can be nearly instantaneous and span the globe. It is simple to use, does not rely on paper and is exceptionally reliable. E-mail is the perfect system for businesses to build customer loyalty, announce special events and keep in touch with business representatives. E-mail newsletters are an inexpensive and effective way of keeping people informed about developments with your business and build customer loyalty.

E-mail was developed for Intranet use in the mid 1980's for communication in offices. It wasn't long before the system was adopted for the World Wide Web, where it's popularity mushroomed. Modern E-mail systems can handle massive amounts of complex data and E-mail programs are easily configured to handle large volumes of incoming and outgoing mail. Amazingly E-mail is still free.

Enormous 'hard dollar' savings can be made with a properly managed E-mail system, by a reduction in faxes and stationery generally. This does not take into consideration the savings in labour costs. We can assist with E-mail auto-responders and coding that allows messages to be highly personalised for your customer satisfaction.

You can update information quickly and inexpensively.

Imagine your business is about to launch a major new product, you have three days before the national launch and a major error is discovered in your launch material. Can the printers reprint your material and what is the cost? There are countless scenarios where business is forced to update information that is no longer relevant.

Your Internet strategy allows you to update information quickly and inexpensively. In a matter of minutes you can make minor updates to information on your site without loss of focus. The changes you make are virtually instantaneous and your clients and customers are always kept up to date.

We can also provide a range of automated systems to reduce site maintenance and secure web-based systems that allow you to make site changes without having to spend four years at university. These robust systems mean that you can make changes to your site information from your web browser and not have to deal with ticklish file up-load protocols.

You have an unlimited amount of information available to clients and customers.

Sometimes it's difficult to tell people everything you want to tell them about your business using traditional media. The printed fliers just aren't big enough, the newspapers are too expensive and radio and television spots are too short. You can create interest or stamp your brand name, but there are times when you need more.

Your web presence allows you to have an infinite amount of information available to your prospects. Most people probably wouldn't want to know about the age of your third cousin's grandmother, but they desperately want to know more about your goods or services. Your web site must contain relevant information just like traditional media, but it has the added bonus of being able to show why your goods or services are superior. A large E-commerce enabled web site could contain every nut and bolt in a hardware shop's inventory as well as every nut and bolt in the neighbourhood. That's a lot of newspaper column inches.

Your information is interactive.

Unlike traditional media, the information on your web site is interactive. The person viewing your information has the free will to click on any link they desire. They are not forced to use the mute button, or go and make coffee like a television commercial, they are at your site because they want to be and the process is very interactive. The information they are receiving is largely visual and therefore very powerful and there are degrees of interactivity in web sites.

Careful placement of navigation buttons and points of interest will guide your site visitors towards the information you wish them to see. Your site can have varying degrees of interactivity from simple forms to surveys or competitions that can remember a person's name when they return.

People may be able to view products on your site and see how they would look in a different environment or colour scheme. You can mix and match products and you can incorporate virtual consultants to enhance presentations.

We can make your web presence as interactive and as exciting as you wish.

Your information can contain graphics, sound and text.

Web sites are not boring. Your web site can be all text if you wish and some information sites are well suited to this format. However, the human mind thinks in pictures and web sites are ideally suited to pictorial representation. Computer monitors are capable of high-resolution reproduction, so graphics are very appealing and powerful.

Graphics allow the web visitor a chance to view the merchandise available. They may be viewing houses, vehicles, livestock or whatever, but graphics allow them to make some informed decisions when purchasing.

The quantity of graphics on a web site depends on the nature of the site. It would be extremely disappointing to visit an on-line art gallery and only find text. Obviously a site of this nature should have more graphics than an accountants web site. A balance of graphics and information is desirable.

Sound is also available to businesses on the net and the obvious example of sites using this medium, are the many radio stations broadcasting on the web. Businesses can utilise all these tools and use web based systems for on-line meetings and conferences.

Businesses to business dealings are simplified.

The speed of the Internet allows businesses to communicate quickly and accurately with each other. A verbal message can be easily forgotten or misinterpreted, but a text message is a visual record of a request or transaction. Businesses can very quickly request or deliver information to other businesses in a variety of Internet mediums.

From simple text messages to full blown presentations, your business will benefit from exposure to the Internet. The cost of delivering this information via the Internet, is a fraction of the cost of physically travelling to a business location, especially if that location is outside your country.

Sourcing new products or services for your business is greatly simplified using the Internet. You can quickly search for the ideal supplier at the price to suit you.

Businesses on the Internet are keen to do business with you and are constantly searching for new contacts. Again, you are not limited to your local area in your search for new business opportunities.

There are no geographical boundaries.

The Internet has virtually no boundaries. Neither geographic or political. You are free to seek information and business anywhere in the world. Most countries recognise the economic benefits of increased trade via the Internet. The few countries that have placed restrictions on Internet trade are usually governed by extremist regimes.

The Internet is a virtual community, it doesn't have a central headquarters or a physical location. It isn't part of one country, it is part of the world. You don't have to present a passport to your computer when you visit a foreign country on the Internet. If the Internet system in one country fails, the whole system will not collapse. Many business people have failed to grasp this basic concept - the Internet is as large as you want it to be.

To seek new business opportunities, you don't have to saddle up your packhorse and trek across the mountains. The mouse is mightier than the packhorse.

People can search your information quickly to find what they need.

When a person visits your web site, they are searching for information to make a decision. They may have been directed to your site through traditional media or they may have found your site via Internet search engines. Finding the information they require can be the key to your success.

We have all walked into a large department store knowing exactly what we want, but have no idea where to find it. The store is laid out in a non-logical fashion that forces us to wander through countless isles in the belief we will purchase goods on impulse. Sometimes this strategy works, but often the experience is a waste of time and we are wary about visiting that store again.

Unlike a department store, an on-line store can allow visitors to search a database for exactly what they are looking for. The visitor uses a simple search function on the site and the coding program searches the companies database for a matching result. If a result is found the visitor receives the information they require and can make a purchase decision. If the site is an information site only, the visitor can quickly find the information required. We can supply database search functions for E-commerce and information based sites at very competitive rates.

Sales representatives have instant access to information

If your business employs sales people in remote locations, they will benefit from your web presence. You have instant text message contact so pricing and policy changes are quickly and accurately relayed. If your company has a large inventory, your reps can securely access information from the company via the Internet.

Levels of database security can be established to restrict unauthorised access to information and to speed up search times. Your reps can direct clients to relevant information on your web site and you can incorporate special secure areas for clients to view non-public information.

If your sales people are working overseas, your web site is a source of referral for prospects and clients. As you develop new strategies or products, your sales team has instant access to the new data.

Conduct surveys, specials and competitions simply and quickly.

You can quickly and simply implement competitions and offer special deals on your web site. You can simply announce your promotional idea via traditional media and send people to your business. You can use a combination of physical location and Internet, or you may wish to use the Internet alone for your promotional idea.

If you wish people to view more about your goods or services, your web site is the ideal place for them to peruse your information. Competitions and specials are a proven source of traffic and a way of funnelling people through your information on their way to the deal is desirable. If your site has been well designed, this is a very simple process, probably as simple as a link on your front page.

Considerably more complex systems can be implemented and the results are measurable and detailed. You can analyse this data to fine tune future promotions to suit your needs.

Some surveys are just good old-fashioned fun and most people enjoy participating if there are no prying questionnaires to fill out. Some people return to sites just to see the results of surveys, it all adds up to more traffic and great PR.

Avoiding call centre queues.

We all love spending a large slice of our day stuck in a phone queue don't we? By the time we have pushed all the buttons just to get to a queue we are forced to listen to Beethoven's Ninth Symphony five times, chances are we've forgotten what we were calling about in the first place. The ultimate in bad service is to disconnect the caller just as the call reaches an operator. Many large firms and Government departments thrive on this formula, but for people in the real world it is extremely frustrating.

If your business thrives on treating people like dirt, you can stop reading, but chances are you realise that good service is a source of repeat business. Your web site can eliminate some of these problems by providing accurate information about your goods and services, your guarantees and return policies. If you are operating a complex business, your web site may alleviate many of your problem calls, leaving your staff free to do what they are really employed to do.

Many web sites have FAQ (Frequently Asked Questions) sections and these areas are used to allow people to address areas of concern. A well laid out FAQ section is well worth the effort.

Whatever approach you take, providing good service will benefit your business.

My mate can build my web site.

Absolutely, there are thousands of sites on the net built by a mate's cousin's neighbour and that's not a problem. Web designers have to start somewhere and that might be the solution for your business. However, if you want people to visit your site, have a rewarding experience and reap the benefits of E-commerce, you may have to seek the help of a professional company.

Professional web design companies are skilled in their craft. They are  highly trained professionals, with many years of experience behind them. They understand project management procedure and are capable of analysing your business needs and translating that to an Internet environment. Your project will be assigned to an individual professional   who will review your requirements, forward a formal quotation and if accepted, report at various stages of the project. On completion of the project you will still receive on-going support to ensure your project is working to your satisfaction.

Take a look at our basic packages >>>